Ben Sidel

Cade Cunningham has officially joined one of the most exclusive groups in men’s basketball: having a Nike signature sneaker deal. The only other men’s athletes to have a signature shoe deal with Nike are LeBron James, Kevin Durant, Giannis Antetokounmpo, Devin Booker, and Ja Morant. For a brand

In 2017, Sprite launched a holiday-themed animated commercial featuring LeBron James that introduced the now-iconic catchphrase “Wanna Sprite Cranberry?” The advertisement quickly went viral, becoming a popular meme and cementing itself as a modern holiday pop-culture staple. Each year since, Sprite has revived the campaign with LeBron as its central

Team: Los Angeles Lakers Biography: Austin Reaves is a 26-year-old guard for the Los Angeles Lakers who went undrafted in 2021 but has since developed into one of the NBA’s most dynamic and efficient guards. Known for his ability to create his own shot, move effectively without the ball,

In June of 2021, the United States Supreme Court delivered a landmark ruling against the NCAA, marking a sea change for college athletics. The ruling stated that the NCAA's restriction on student-athletes being compensated for their Name, Image, and Likeness (NIL) was an unjust barrier to equal opportunity

In 1995, Ari Emanuel, Rick Rosen, Tom Strickler, and David Greenblatt departed from ICM Partners to form the Endeavor Talent Agency. Endeavor would eventually be recognized for its aggressive and innovative style of representation. In April 2009, Endeavor merged with William Morris Agency, which was one of Hollywood's

With EuroBasket 2025 now wrapped up, all eyes turn to the NBA, which tips off its new season on October 21. The league feels deeper and more talented than ever heading into 2025–26. One of the biggest storylines will be the debut of Cooper Flagg, the most anticipated rookie